I just revised the insert card that I include when customers buy my sample box of 12 perfumes. I decided years ago that it’s best to make a suggestion about the sampling process, and the parallel to wine sampling. If you’ve ever visited a winery or attended a wine sampling event, you’re familiar with this process.
At the wine event, you’ll be given the light, crisp whites to experience first. You inhale the bouquet (smell) and then taste the wine. Then you’ll move on to a more robust white, something like a Chardonnay, and so on, through light reds, to deep, full-bodied reds.
Why? Because the fuller-bodied, deeper, more robust wines will dull your taste buds and sense of smell a bit, overwhelming them so that if you taste a lighter wine afterward, all the nuances of that wine will be lost. Light first, then move on through the more assertively scented and tasting wines, and you’ll be able to enjoy and fully experience all the nuances. It’s the same with perfumes!
Ironically, my lightest perfume is named Light, so I worked out the sampling progression from there, and each perfume from that starting point gets stronger and more full-bodied. By including this card, I help my customers in two ways: they have learned about the intensity and sampling system of wines and perfumes, and they don’t overwhelm their nose by choosing Fairchild or Star Flower first!
Hope this helps everyone understand and use a logical way to enjoy perfumes.